Our Mission
To offer a highly desirable jewellery collection of fine quality diamonds, gemstones, precious metals and workmanship, with a uniquely distinctive character that honours the legacy of our namesake, Max Strauss.
Our Commitment to the Next Generation
In November 2018, we lost the exceptionally talented Jane Parker, the designer behind our bestselling and award-winning RRH2246 for the Max Strauss Designer Series™. To honour her legacy, we've created The Tribute Pendant — a piece that reflects Jane's signature style and craftsmanship.
A portion of proceeds from this tribute pendant will support the Jane Parker Jewellery Design Scholarship Fund, which her family has established to support aspiring Canadian jewellery designers.

Our Values
Above all, we value relationships.
It begins with the relationship between a piece of jewellery and its wearer.
We understand and value the significance of that emotional bond.
We nurture close relationships with our customers by offering responsive, personal service; providing a reliable source of desirable, fine quality jewellery, and being a trustworthy partner focused on our customers' success.
We also value the relationship we have with our team and business partners, with whom we work closely to ensure consistent quality and the highest value in the industry.
Ethical Sourcing
Every diamond and gemstone in the Max Strauss Signature Collection is sourced with the utmost care and responsibility. We work exclusively with suppliers who share our commitment to ethical practices — ensuring that every stone, whether procured domestically or internationally, meets the highest standards of integrity. We believe that true quality begins long before the jewellery is crafted, and that our responsibility to our customers extends to every step of the supply chain.