the H&R sales team and management share a customer-centric passion for delivering excellence in product quality, customer service and industry-leading value.

Adom Knadjian

B&S (Canada) founder, Adom Knadjian, grew up in the jewellery business. After adding to his hands-on experience with formal training and GIA courses, Adom joined Backes & Strauss and was soon entrusted to lead the company’s entry into the Canadian market. He quickly managed to grow the business and develop a nationwide distribution network through independent jewellery retail stores.

Today, Adom is the president and owner of B&S (Canada) Inc.. His dedication and passion for the diamond and jewellery trade has resulted in a number of achievements and awards, including recognition for the Max Strauss Signature Collection as the Product Line of the Year 2013 (Canadian Jeweller magazine Award of Excellence) and in the same year he received awards for “Supplier of the Year” and “Sales Rep of the Year for B.C.” from Di Gem a former buying group based in Alberta. The Canadian Jewellers 24K Club honoured Adom with the Golden Putter Award in 2015.

In July 2016 he was presented with the Chairman’s Award from the Canadian Jewellers Association.

“The Chairman’s Award is presented annually to recognize that CJA member (current or retired) who has consistently contributed to the betterment of the Canadian jewellery industry by conscientiously maintaining the highest professional standards throughout their career.”

“I would like to dedicate this award in memory of my father, a self-made, humble and modest watchmaker and entrepreneur. I learnt from him through observation and osmosis, the love for family, ethics, integrity, general knowledge and passion for the watch and jewellery business. I am happy to say that I not only inherited his public relations talent, business letter writing skills and commercial acumen but also his passion for tying and wearing a bow tie on most days. As a tribute to him, I am wearing one of his vintage bowties today.” From Adom’s acceptance speech at the Awards Ceremony in Toronto on July 11th, 2016

second generation in the watch and jewellery industry opened the B&S office in 1979 for a London UK based group of companies.

With over forty years of personal experience in the industry

Adom is the President of B&S (Canada) Inc. now a family owned company and operates it with five dedicated and professional staff, including two of his family members. With over forty years of personal experience in the industry, Adom and his company have developed a strong distribution network nationwide and continue to open new retail accounts.

B&S is a member of the ‘Canadian Jewellers Association’ as well as ‘La corporation des bijoutiers du Quebec’.

Adom offers bilingual service to clients and B&S participates at various trade shows in Canada. The company’s focus is primarily supplying to independent jewellery retailers including the Canadian Jewellery Buying group in Ontario and the Gemme buying group in Quebec.

B&S staff is current with new developments in the diamond, gemstone and jewellery trade, following new trends regularly posted by leading industry publications and organizations on the Internet.

We are in a traditional industry that has greatly evolved to embrace contemporary concepts and techniques.

Adom has always been an active participant in the Canadian jewellery industry and passionate about the trade internationally. Thanks to the Internet he receives a lot of information on a daily basis from the fast pace that has transpired in the jewellery trade with modern technology. Whether it is new manufacturing or designing techniques or equipment, marketing concepts and ideas or sales by the major auction houses; these are all of interest for the progress, evolution and betterment of the jewellery business going forward.

The Max Strauss Signature Collection Have Won Various Industry Awards.


Canadian Jeweller Magazine

The Award of Excellence in the 'product line of the year' category for Max Strauss Designer Series.


Supplier of the Year & Rep of the Year

‘Supplier of the year' award as well as 'Rep of the year for BC' from Di Gem, formerly a buying group based in Alberta.


25 Years of Support

In recognition of '25 years of dedicated support' to the Canadian Jewellery Group Co-operative Association.