
the H&R sales team and management share a customer-centric passion for delivering excellence in product quality, customer service and industry-leading value.


Adom Knadjian
Adom A. Knadjian established B&S (Canada) Inc. for a London, UK, based group in the diamond trade in 1979.
As a second-generation member of the watch and jewellery industry, Adom’s passion for fine diamond jewellery was contagious. Since the early eighties he meticulously built, with his family and team, a strong reputation in the Canadian jewellery business, which today is appreciated by many retailers and their clients nationwide.
At the cusp of the Millennium, Adom’s family-owned business developed strong distribution networks for its esteemed Max Strauss Signature Collection®, a fine quality diamond and gemstone jewellery line.
As a dedicated and stalwart supporter of the 106-year-old Canadian Jewellers Association, Adom Knadjian was honoured and privileged to receive the 2016 ‘Chairman’s Award’ as well as the 2023 ‘Erol Paylan Lifetime Achievement Award’.
Upon Adom’s retirement, the Max Strauss brand was acquired by Jack (Hagop) and Raffi Libarian in February 2024. They have endeavoured to secure the deep-rooted DNA of the brand from the quality of its elegant, timeless and iconic pieces as well as its creative branding to the high level of service it provides to jewellery retailers, who in turn offer Max Strauss to discerning clients.
“Our guiding compass has always been building relationships with our clients. We were thrilled that a younger and visionary family-owned Canadian company is at the helm of Max Strauss Signature Collection®, integrating our respected jewellery brand with its esteemed LIBAR marque.” Adom Knadjian
second generation in the watch and jewellery industry opened the B&S office in 1979 for a London UK based group of companies.
With over forty years of personal experience in the industry
Adom A. Knadjian established B&S (Canada) Inc. for a London, UK, based group in the diamond trade in 1979.
As a second-generation member of the watch and jewellery industry, Adom’s passion for fine diamond jewellery was contagious. Since the early eighties he meticulously built, with his family and team, a strong reputation in the Canadian jewellery business, which today is appreciated by many retailers and their clients nationwide.
At the cusp of the Millennium, Adom’s family-owned business developed strong distribution networks for its esteemed Max Strauss Signature Collection®, a fine quality diamond and gemstone jewellery line.
As a dedicated and stalwart supporter of the 106-year-old Canadian Jewellers Association, Adom Knadjian was honoured and privileged to receive the 2016 ‘Chairman’s Award’ as well as the 2023 ‘Erol Paylan Lifetime Achievement Award’.
Upon Adom’s retirement, the Max Strauss brand was acquired by Jack (Hagop) and Raffi Libarian in February 2024. They have endeavoured to secure the deep-rooted DNA of the brand from the quality of its elegant, timeless and iconic pieces as well as its creative branding to the high level of service it provides to jewellery retailers, who in turn offer Max Strauss to discerning clients.
“Our guiding compass has always been building relationships with our clients. We were thrilled that a younger and visionary family-owned Canadian company is at the helm of Max Strauss Signature Collection®, integrating our respected jewellery brand with its esteemed LIBAR marque.” Adom Knadjian
We are in a traditional industry that has greatly evolved to embrace contemporary concepts and techniques.
Jack and Raffi are active participants in the Canadian jewellery industry and passionate about the trade internationally. Thanks to social media and other sources, their hands are always on the pulse of the jewellery business and cutting edge technology. They are fascinated by all modern day designing and manufacturing techniques, sophisticated equipment, as well as marketing and branding initiatives to promote their two esteemed marques, Max Strauss and LIBAR, to jewellery retailers and their clients.